How crazy do you have to be to succeed on the world stage? K-FOOD, K-POP, K-DRAMA, K-BEAUTY – South Korea has become a major global cultural force! At its heart are K-PEOPLE, Koreans who are truly 'world-class'. What is the 'crazy' drive that propelled them onto the global stage? This series observes the workplaces of Koreans around the world, showcasing their 'richness' in passion, excitement, and effort, and delves into their 'world-class' success stories.