Food is a cultural expression that embodies a nation's history, culture, and values. With the recent global trend of K-Culture, including music, dramas, and movies, Korean food is gaining worldwide attention. However, what is the reason behind the difficulty in globalizing Korean cuisine? The conclusion is that it has been pursued without systematic analysis and an industrial approach. Through this broadcast, we aim to introduce various perspectives and case studies on the economic aspects of representative Korean dishes, offering a new approach beyond just taste, encompassing money, culture, and stories!