K-SORI's potential is being re-examined thanks to the energetic performances of young artists like 'Leenalchi' and 'Akdan Kwangchil', who have garnered explosive attention. By producing 'Joseon Pop (Joseon + POP)', which collaborates Korean traditional music with various art genres, in Jeonju, the heartland of tradition, it contributes to the popularization and globalization of Korean traditional music.